Facebook Marketing
Fig. 1. Facebook Marketing. Courtesy of The Online Project, 2012.

The Online Project, a social media agency based in Jordan, released its report titled Facebook Marketing: Why Global Brands Need to Change Strategies in the Middle East. The report includes several infographics.

This research aims to share The Online Project's findings when comparing data of Facebook users in the Middle East to the United States. We have analyzed age, gender, relationships and language among other self identified traits, to get a deeper understanding of who we are communicating with.

Among the key findings are:

In order to apply strategies across the region, agencies must take into account the differences in trends within each country in the region. Iraqi users, for example, have a much lower average of friends per user than Jordanian users. This is an indication of the limitations and challenges of viral marketing in that country.

Facebook Marketing
Fig. 2. Facebook Marketing. Courtesy of The Online Project, 2012.

The full report is available here.