Arab Social Media Report
Fig. 1. Number of Facebook Users and Percentage of Users (June 2012). Courtesy of the Dubai School of Government.

The Dubai School of Government released the fourth edition of its Arab Social Media Report, titled Influencing Societal and Cultural Change?, which analyzes the impact of social media on identity, cultural attitudes and society and provides data on social media usage penetration and demographic, language and gender breakdown in the MENA region.

In this fourth issue of the report, we focus on exploring the societal and cultural transformations taking place in the Arab region, influenced by the continuing exponential growth of social media. In this edition of the report we provide regional statistics on more social networking platforms, in addition to Facebook and Twitter; including for the first time, analysis on LinkedIn. The findings of the regional survey provided here aims to measure emerging perceptions of social media users in the Arab World on identity and culture, a topic that is closely linked with several critical policy questions in the region, and begs for more research on a regional and individual society levels.

The mission of the whole Arab Social Media Report project is:

The Arab Social Media Report series is part of a larger research initiative focusing on social engagement through ICT for better policy in Arab states, which explores the use of social networking services in governance, social inclusion and economic development. The initiative also studies the potential of social networking applications for increasing collaboration, knowledge sharing and innovation, both between and among government entities, citizens and the private sector.

The report was produced by the Dubai School of Goverment’s Governance and Innovation Program and co-authored by Fadi Salem and Racha Mourtada.

The full report is available for PDF download here.