Archetypes of Iranian Internet Use
Fig. 1. Archetypes of Iranian Internet Use. Courtesy of The Iran Media Program, 2013.

The Iran Media Program, a project of the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania, released its report titled Fights, Adapts, Accepts: Archetypes of Iranian Internet Use written by Arash Abadpour and Collin Anderson.

From the report's introduction:

The narrowing space for dissent and free exchange of ideas in the Iranian public sphere and in public space has been one of the driving forces behind Iranians’ use of cyberspace as a mechanism for expression. The Internet is one of the few remaining platforms where Iranians can practice some level of open debate, less susceptible to social and political limitations. Research on Internet use in Iran sheds light on a large online community engaged in a diversity of activities and expanding at a significant pace. This study seeks to complement standard online research techniques by providing a richer picture of Iranian Internet users. The novel research method utilized in this study features 'archetypes' whose characteristics are described in vignettes, and who are defined based on their relationship with the Internet. Taking this approach, our study considers the Internet as an ecosystem, and works toward providing a more realistic narration of the diversity of Iranian Internet users and online environments.

The 18 archetypes outlined in the study are: High school student, University student, Have-To, Phone 2.0, Underground 2.0, Activist, Cyber warrior, Civil society blogger, Dissident blogger, Low-profile blogger, IT blogger, Famous blogger, News reader, Dissident news reader, Web 2.0, Fun.html, Television 2.0, and The Romantic.

The full report is available for PDF download here.