Modest Fashion
Fig. 1. Modest Fashion. Courtesy of I.B.Tauris, 2013.

I.B.Tauris published a new book titled "Modest Fashion: Styling Bodies, Mediating Faith" edited by Reina Lewis from the University of the Arts London.

Publication Data

Lewis, Reina (Ed.). Modest Fashion: Styling Bodies, Mediating Faith. I.B.Tauris, 2013. ISBN: 9781780763835.


Increasing numbers of women are engaging in the development and discussion of modest dressing; a movement matched by a growing media and popular demand for intelligent commentary about the topic. Modest Fashion sets out to meet that need. As a trend, modest dressing is spreading across the world, yet it is rarely viewed as 'fashion'. Studying consumers and producers, retailers and bloggers, Modest Fashion provides an up to the minute account of the art of dressing modestly - and fashionably. Leading scholars in the area, along with journalists, fashion designers, entrepreneurs and bloggers discuss the emergence of a niche market for modest fashion among and between Jewish, Christian and Muslim faith groups as well as secular dressers. Crossing creeds and cultures, analysing commentary alongside commerce, the book probes the personal and the political as well as religious, aesthetic and economic implications of contemporary dress practices and the debates that surround them.

Table of Contents

Part I: Faith-based Fashion and the Commercially Fluid Boundaries of Confession
1. ‘Discover the Beauty of Modesty’: Islamic Fashion Online by Annelies Moors
2. Fashion Forward and Faith-tastic! Taste Making as Virtual Virtue: Online Modest Fashion and the Development of Women as Religious Interpreters and Intermediaries by Reina Lewis
3. Meeting through Modesty: Jewish-Muslim Encounters on the Internet by Emma Tarlo
4. Hasidic Women’s Fashion Aesthetic and Practice: The Long and Short of Tzniuth by Barbara Goldman Carrel
Part II: Modesty without Religion? Secularity, Shopping and Social Status through Appearance
5. Denim – The Modesty of Clothing and the Immodesty of Religion by Daniel Miller
6. Modest Motivations: Religious and Secular Contestation in the Fashion Field by Jane Cameron
7. ‘Can We Discuss This?’ by Elizabeth Wilson
Part III: Manufacturing and Mediating Modesty: The Industry and the Press
8. Modesty Regulators: Punishing and Rewarding Women’s Appearances in Mainstream Media by Liz Hoggard
9. Insider Voices, Changing Practices: Press and Industry Professionals Speak by Reina Lewis

About the Author

Reina Lewis is Artscom Centenary Professor of Cultural Studies, London College of Fashion, University of the Arts London. Her books as author include Rethinking Orientalism: Women, Travel and the Ottoman Harem (I.B.Tauris, 2004) and Re-Fashioning Orientalism: New Trends in Muslim Style (2013). She is Editor, with Nancy Micklewright, of Gender, Modernity and Liberty: Middle Eastern and Western Women’s Writings: A Critical Sourcebook (I.B.Tauris, 2006). She is also Series Editor, with Elizabeth Wilson, of the Dress Cultures series from I.B.Tauris and, with Teresa Heffernan, of the Cultures in Dialogue series.

To order the book online visit the I.B.Tauris website.