From Tribe to Facebook
Fig. 1. From Tribe to Facebook. Courtesy of the ECSSR, 2013.

The Emirates Center for Strategic Studies and Research (ECSSR) published a book titled "From Tribe to Facebook: The Transformational Role of Social Networks" written by Jamal Sanad Al-Suwaidi from the United Arab Emirates University in Al-Ain.

Publication Data

Al-Suwaidi, Jamal Sanad. From Tribe to Facebook: The Transformational Role of Social Networks. The Emirates Center for Strategic Studies and Research, 2013. ISBN: 978-9948-14-630-8.


The recent proliferation of social networks has led to a societal shift – from a tribal mentality to that of Facebook – and has served to connect people from around the world with common cultural, religious, political and economic characteristics in an unprecedented manner and with astonishing speed. When such vast numbers of individuals congregate via social networks, societies that were once imaginary become real — the virtual worlds they inhabit expand and instill in their ‘citizens’ a shared desire to establish and enforce their common interests.

This study charts the impact of this phenomenon in order to explore and analyze the potential outcomes of the accelerated development of social networks. Their economic potential in general is discussed, as are their implications for the future of traditional media forms, both as sources of news and key platforms for shaping public opinion.

It also explores the use of social networks by terrorists and organized criminal gangs – a trend which has not only led to the development of new forms of criminal activity, but also to the ‘globalization’ of crime – and examines the potential for new forms of ‘virtual’ conflict to arise, with the Internet as the battlefield, social networks as the weapons, and states and citizens as the combatants.

In the area of domestic security, the study proposes that defense and intelligence agencies will depend on social networks to wage, and defend against various forms of information warfare, as well as to monitor the movements and communications of individuals under surveillance.

A major focus of the study is the growing ability of protestors and advocates of political change in countries with repressive regimes to create significant ‘virtual’ political pressure through social networks, obtaining and disseminating information without censorship in a new ‘information democracy.’ It is this role of social networks in the political and social make-up of nations that defines the importance of this study; particularly in view of the fact that social networks have recently become a vital variable in socio-economic mobility across the globe, and in the Arab world in particular.

Table of Contents

Scope of the Study
Previous Studies
Social Networks: Concept and Role
Statistical Indicators of Main Social Networks
The Social Networking Age
Data-entry Potential of Social Networks
Impact of Social Networks
Prospects for the Relationship between Traditional Media and Social Networks
Legal Problems Associated with the Use of Social Networks
Social Networks: Future Prospects
Conclusion: Various Future Prospects

About the Author

Dr. Jamal Sanad Al-Suwaidi received his Ph.D. from the University of Wisconsin, USA. He is the Director General of the Emirates Center for Strategic Studies and Research in Abu Dhabi and a Professor of Political Science at the United Arab Emirates University in Al-Ain. He has taught courses in Political Science Methodology, Political Culture, Comparative Governments, and International Relations at the UAE University and the University of Wisconsin, USA.

To order the book online visit The Emirates Center for Strategic Studies and Research website.