Whither Blogestan
Fig. 1. Whither Blogestan. Courtesy of The Iran Media Program, 2014.

The Iran Media Program, a project of the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania, released its report titled Whither Blogestan: Evaluating Shifts in Persian Cyberspace written by Laurent Giacobino, Arash Abadpour, Collin Anderson, Fred Petrossian, and Caroline Nellemann.

From the report's introduction:

Between 2002 and 2010, the Persian blogosphere—or what is referred to as “Blogestan”—exploded in size and became the topic of numerous reports, essays, videos and books. Global interest in this emerging trend, however, seemed to decrease during the second presidential mandate of Mahmoud Ahmadinejad (2009- 2013), when online social networking and microblogging became the most discussed and researched IT-related topics, along with the Iranian regime’s policies aimed at deterring online expression. This report is aimed at addressing whether Blogestan itself has faded in size, activity and influence since 2009. We use three parallel methodologies: An audience survey of 165 Persian blog users from inside and outside of Iran; a web crawling analysis of the Iranian blogosphere; and a series of interviews with 20 influential bloggers living outside and inside Iran.

Table of Contents

The Iranian Internet Evolution
Summary of Key Findings
Methodology and Sample Information
Key Findings from the Audience Survey
Key Findings of Web Crawling Analysis
Key Findings from Blogger Interviews
Conclusion: The Future of Blogestan
Annex: Methodology, Sample and Survey Information

The full report is available for PDF download here.