Branding Terror
Fig. 1. Branding Terror. Courtesy of Merrell Publishers, 2013.

Merrell Publishers published a book titled "Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations" written by Artur Beifuss and Francesco Trivini Bellini.

Publication Data

Beifuss, Artur & Bellini, Francesco Trivini. Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations. Merrell Publishers, 2013. ISBN: 978-1-8589-4601-6.


Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group’s beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership and modus operandi, and a brief timeline of events. The group’s branding – the symbolism, colours and typography of its logo and flag – is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

- A unique handbook of the logos of contemporary terrorist organizations worldwide, from al-Qaeda to the Real IRA
- With a foreword by renowned graphic designer Steven Heller, a chronology of major terrorist actions and a glossary
- An invaluable resource for graphic designers and anyone interested in international politics and counter-intelligence

About the Authors

Artur Beifuss formerly worked for the United Nations as a counter-terrorism analyst.

Francesco Trivini Bellini is a creative director who has developed the branding identity of various companies and cultural institutions.

To order the book online visit the Merrell Publishers website.