This article examines the representation of Islam and Muslims in the British press. It suggests that British Muslims are portrayed as an ‘alien other’ within the media. It suggests that this misrepresenatation can be linked to the development of a ‘racism’, namely, Islamphobia that has its roots in cultural representations of the ‘other’. In order to develop this arguement, the article provides a summary/overview of how ethnic minorities have been represented in the British press and argues that the treatment of British Muslims and Islam follows these themes of ‘deviance’ and ‘un-Britishness’.