The author of the book has carried out extensive research on young Muslims' identity in Australia and the UK. For this book she conducted ethnographic fieldwork in the form of in-depth, semi-structured interviews of over 200 young Muslims in five British cities: London, Leicester, Bradford, Leeds and Cardiff. Kabir's careful analysis of interview responses offers insights into the hopes and aspirations of British Muslims from remarkably diverse ethnicities: Algerian, Bangladeshi, Egyptian, Indian, Iranian, Iraqi, Kenyan, Lebanese, Libyan, Malawi, Mauritian, Moroccan, Nigerian, Pakistani, Palestinian, Singaporean, Somali, Sudanese, Syrian, Ugandan, Yemeni, and English, Danish and Scottish converts.