The book analyzes the exercise of British ‘soft power’ through the BBC’s foreign language services, and the diplomatic role played by their diasporic broadcasters. The book offers the first historical and comparative analysis of the ‘corporate cosmopolitanism’ that has characterized the work of the BBC’s international services since the inception of its Empire Service in 1932 – from radio to the Internet.

This book explores the impact of new forms of online reporting on the BBC’s coverage of war and terrorism. Informed by the views of over 100 BBC staff at all levels of the corporation, Bennett captures journalists’ shifting attitudes towards blogs and internet sources used to cover wars and other conflicts. He argues that the BBC’s practices and values are fundamentally evolving in response to the challenges of immediate digital publication. Ongoing challenges for journalism in the online media environment are identified: maintaining impartiality in the face of calls for more open personal journalism; ensuring accuracy when the power of the "former audience" allows news to break at speed; and overcoming the limits of the scale of the BBC’s news operation in order to meet the demands to present news as conversation.

The book tracks the rocky path taken by Egyptian bloggers operating in Mubarak's authoritarian regime to illustrate how the state monopoly on information was eroded, making space for dissent and digital activism. David Faris argues that it was circumstances particular to Egypt, more than the 'spark' from Tunisia, that allowed the revolution to take off: namely blogging and digital activism stretching back into the 1990s, combined with sustained and numerous protest movements and an independent press.